Now that you have a mobile site – you have mobile marketing options for brand exposure. Besides using related keywords and optimizing your site for mobile search engines, you can extend your brand by mobile advertising.
Mobile advertising is paid placement of your brand within the various forms of mobile media for the purpose of brand building, awareness generation and depending on the objective, driving campaign engagement and transactions. CTR (Click Through Rate) from mobile advertising are 2.7% – 5% higher than desktop CTR.
Display banners, inserts within text messaging and searches—any one of these forms of mobile advertising will invite a consumer to engage via various forms of mobile media: SMS, mobile Web, apps and click to call. The Best of all is the price for mobile advertising is cheaper than the cost of a desktop pay-per-click campaign.
