Sugar Genie Mobile

Do You Really Need A Mobile Website?

The simple answer is YES. Sugar Genie mobile websites have a different platform than regular websites. If your website is not mobile optimized for mobile viewing, your customers can become lost and frustrated by the scrolling, enlarging and clicking they may have to do to view your website on their phones. If you want to control how your brand appears on your customer’s phone, you must take action and get a mobile optimized website.

It is very important to offer a user friendly mobile website that is high-speed and inexpensive to load. The most important aspect, however, is the content, tags and how it is presented. The needs and behavior of a mobile surfer differs greatly from an Internet surfer. Statistics show that mobile surfers are further down the purchase funnel than Internet surfers. This means mobile surfers are more ready to call you or come to your store after viewing your information on a mobile browser.

Think of it this way, your website is your Supermarket store and your mobile site is your 7-Eleven. The mobile surfer is seldom just “surfing around”; he has a specific goal with his visit; to find what he is looking for and how to get there or how to purchase.